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Greenwashing

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On Reality is an online magazine with news and articles on health, enironment, knowledge, information, media, and democracy.

The project started the autumn 2001, but came to a standstill because I ended up in an investigation on scientists' ties to industry. This has resulted in a series of articles (in Swedish) on greenwashing in the journal Medikament. There is a lot of material of interest concerning the scientific community at large and the rest of us who simply share the property of having a stake in that diminishing thing called public interest.

Information fares best when it's free. Searching, working with and disseminating information is a freedom, but a freedom at a price in money and time. To resolve the conflict between freedom and cost I try a new (at least I think it's new) concept for online contents: a shareware online magazine. The shareware concept is common for programs, meaning: try it for free, pay if you find it useful. Transformed to oline publishing the meaning is that if you find the material published useful, subscribe!

Media forms images of reality. People experience reality. We meet filtered images, and we filter our experiences. This makes up for problems in getting acquainted to the world. Each one of us choose images as good as one can, and nobody can be responsible for any reality other than his/her own. Experts, of course, often have another opinion. Your images of reality are valuable, because they direct your choices. There are many who try their very best to take control of your choices to their own benefit, and the way they do it is by trying to control your images of reality. The idea behind the project On Reality is to provide information shining light on the industrialized and standardized images blurring anyone's mind.

If these pages helps just a few in seeing critically on all that, which experts, authorities, media, and the PR industry with all means try to foist upon you, it's a success. It's all about taking care of your own mind.

I have no ties to any company or any organization.

Comments and letters are welcome.

 

Bo Walhjalt