On Reality is an online magazine with news and articles on health,
enironment, knowledge, information, media, and democracy.
The project started the autumn 2001, but came to a standstill because I
ended up in an investigation on scientists' ties to industry. This has
resulted in a series of articles (in Swedish) on greenwashing in the
journal Medikament. There is a lot
of material of interest concerning the scientific community at large and
the rest of us who simply share the property of having a stake in that
diminishing thing called public interest.
Information fares best when it's free. Searching, working with and
disseminating information is a freedom, but a freedom at a price in money
and time. To resolve the conflict between freedom and cost I try a new (at
least I think it's new) concept for online contents: a shareware online
magazine. The shareware concept is common for programs, meaning: try it
for free, pay if you find it useful. Transformed to oline publishing the
meaning is that if you find the material published useful, subscribe!
Media forms images of reality. People experience reality. We meet
filtered images, and we filter our experiences. This makes up for problems in
getting acquainted to the world. Each one of us choose images as good as
one can, and nobody can be responsible for any reality other than his/her
own. Experts, of course, often have another opinion.
Your images of reality are valuable, because they direct your choices.
There are many who try their very best to take control of your choices to
their own benefit, and the way they do it is by trying to control your
images of reality. The idea behind the project On Reality is to
provide information shining light on the industrialized and standardized
images blurring anyone's mind.
If these pages helps just a few in seeing critically on all that, which
experts, authorities, media, and the PR industry with all means try to
foist upon you, it's a success. It's all about taking care of your own
I have no ties to any company or any organization.
Comments and letters are welcome.